Are you ready to start a business blog? Having a blog, in this ‘internet’ world, is one of the best ways or tools to market your business. A business blog allows you to promote your products and services to current and potential customers in a direct and non-pressure way.
However, you may not be ready to have a blog. Among other things, a business blog needs constant and consistent maintenance; it requires you to write new and fresh content so you can build and maintain audience. Below are some of the reasons you’re not ready to have a blog.
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- How To Start A WordPress Blog With Bluehost
- How to Make Money Blogging
- Ways Start A Blog That Makes Money Fast
1. You’re not committed to your business blog.
When you have a blog, you have to build and maintain an audience. In order to do that, you have to regularly and frequently update your blog by posting new and fresh contents. In addition, you have to make sure you write a blog post daily.
Not just once a month, but daily or at least once a week. This way your readers can keep coming back to your blog. If you’re not committed to write frequently, you will likely lose your audience.
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2. You don’t keep your business blog relevant.
The idea of a business blog is promote your products or services. So your audience would want to read about the trends that are relevant to your industry. For example, if you have a health and fitness business, your readers would want to read about your thoughts on healthy meals, how to lift weights properly, etc. You really don’t want to write about real estate.
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3. You don’t interact with your audience.
As a blogger, not only do you have to write fresh contents, you also have to interact with your audience. That means when a potential customer leaves a comment (negative or positive) to your blog post, you have reply to it. That way, not does it show that there is a human behind your company, it also gives you insights into your customer’s needs and interests. This in turn will allow you to create new products.
4. You tend to do it all by yourself.
As a small business owner, you may not have the money to hire someone to maintain and market your business blog. However, it is encouraged to at least share some of the responsibilities and duties of having a blog with a colleague. Blogging is a lot of work and requires a time commitment. Sharing the duties can take a lot of pressure off.
In conclusion, in today’s competitive world, having a blog is a big plus if you want to showcase your business and differentiating yourself from the competition. However, to be a small business blogger, you must be willing to work hard and committed.
If you’re interested in creating your business blog on your own, I created a step-by-step guide that will help you start a blog of your own for cheap, starting at only $3.95 per month (this low price is only through my link) for blog hosting. In addition to this low price, you will receive a free blog domain (a $15 value through my Bluehost link if you purchase at least 12 months of blog hosting.
Related:
- How To Start A WordPress Blog With Bluehost
- How to Make Money Blogging
- Ways to Start A Blog That Makes Money Fast